5 Best Digital Marketing Strategies for Restaurant Business in India

Are you a restaurant owner? Want to know the Digital Marketing Strategies to grow your restaurant on the next level?

In this blog, I am going to share with you TOP 5 BEST Digital Marketing Strategies For Restaurant Business that helps you to grow your restaurant business next level.

So without wasting any time let’s start with 👇

What is Digital Marketing?

According to Wikipedia,” Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”

In simple words, digital marketing is a marketing method in which you market your product & services through digital technologies.

To get more information about what is digital marketing, I strongly suggest you read “Digital Marketing Made Simple: A Step-by-Step Guide” written by Neil Patel.

And if you want to see a video about digital marketing then…

Above Video Made by Sahil Khanna Intellectual Indies YouTube Channel. 

Now let’s see, Digital Marketing Strategies for Restaurants Business.

5 Best Digital Marketing Strategies for Restaurant Business in India 2020 [Updated]

#1. Website

Think about it:

Another aspect, why do you need a website for your restaurant business is, to create an online presence website is the first step that you have to take.

Pangat Food India has taken this step and growing up their business.

So what you are waiting for? develop and design a world-class website with experts and grow your business next level.

#2. Google My Business

The Second Digital Marketing Strategy for Restaurant Business, that I want to share with you here  Google My Business.

Now Question is….. Why Google My Business? Where Google My Business Appear in SERP( Search Engine Result Page)?

So here I am going to give you all the answers to your questions.

Why Google My Business?

See, Google My Business is the best and cheapest option you can choose when you are doing local business.

Why?

Here is the example, why?? Google My Business is the best tool which restaurant owner can use to promote their restaurant business.

Suppose you are running a restaurant business in Dadar, Mumbai area and if someone finding a restaurant nearby Dadar, Mumbai they can come to your restaurant and enjoy your services.

But if someone finding a restaurant in Surat and other cities then even if your website is shown on their result page they don’t come to your restaurant.

Understand what I want to say.

See, Targeting The Wrong Audience Is A Waste of Your Time And Money, But Targeting The Right Audience Is Value For Your Money And Time.

And through Google My Business you can target your right audience and convert them into customers & then loyal customers.

Ok, but where the Google My Business Result appear in SERP?

So here is the answer for you.

When Someone Searches term like Best restaurants near me, then you can see below Google My business results appear.

But hey, only 3 results shown here. How my business will appear in this list?

• The answer is, by optimizing your Google My Business.
• The second way you can appear in this list by running add to your google my business site.

As you can see by paying some money to google, they appear your business on the top of Google My Business result page. So you can do this also.

So what you are waiting for? Set up Google My Business with professionals and acquire a new customer and convert them into a loyal customer.

#3. Social Media

The 3rd Digital Marketing Strategy for Restaurant Business: Social Media.

Social Media……… How Social media can help a restaurant business to grow?

Social media is the best way by which you can target your potential audience and build a brand for your restaurant business.

There are various social media platforms where you make a presence according to what type of audience you want to target.

Some Social Media Platforms are as Follow…

A. Instagram

Want to target youth? If yes! Instagram is the best social media platform by which you can target youth.

But How?

Following are some tactics by which you can build your brand through Instagram

• You can run the Instagram Sponsored ad campaign to attract and make inform your audience about your brand.
• The second way is, by inviting popular people and pay them to post your brand advertisement in their stories and feed.
• The Third way is, by inviting public figures who are a food lover and offer them your best meal as free and in return, you ask them to post their response and your brand advertisement.
• The next strategy you can use is when someone comes to your restaurant ask them for feedback and post that feedback to your Instagram as well as their Instagram.

B. YouTube

Another social media platform where you can target your audience in the best manner is YouTube.

We all know that How Powerful YouTube is!

There are many unbeatable ideas that I have for youtube marketing for a restaurant business that I am sharing now in this blog, so stay reading…

• You can run the YouTube Sponsored ad campaign to attract and make inform your audience about your brand.
• You can share reviews of your customers in video format through YouTube.
•  The next strategy in which you can invite popular people and pay them to post your brand advertisement on their YouTube channel.
• Inviting a food lover and offer them your best meal as free and in return, you ask them to post their response and your brand advertisement.

To know more YouTube Marketing strategies for Restaurant Business contact us on 8879429161.

There are many more social media platforms through which you can grow your restaurant business on the next level.

So what you are waiting for? Get complete personal digital marketing strategies for the restaurant business free of cost by contacting us on the above-mentioned number.

#4. E-Mail Marketing

The Forth digital marketing strategy for the restaurant business, that I want to share with you in this complete guide of the digital marketing strategies for the restaurant business is E-Mail Marketing.

E-mail is the best way through which you can provide personalize deals to your customers.

See, e-mail marketing comes in play when the audience converted into a customer.

Means, once an audience converted into our customer than to convert that customer into a loyal customer, email marketing come into play.

But How?

See, Normally what happens? When we offer a discount or anything for our customers, this information won’t reach out to our previous customers. But through email marketing, we can reach out to this information to our previous customer again and again. In this way, we can welcome our customers again and again.

This does not end here………

We can target them regularly through many other things. For example, if you know the birthday of any previous customer then you can target them through birthday wishes.

What do you think? How Impactful this idea?

From my side this is amazing!!!

let’s prove…

How do you feel, when someone wishes on your birthday?

Amazing! and you remember that person at least for an entire year, as well as on your next birthday.

So what you think? when do you wish your customers, how they feel?

Amazing! and remember your restaurant at least till their next birthday.

Am I Right?

So when they plan to go to any restaurant, definitely they come to your restaurant.

In this way, you can convert a customer into a loyal customer.

The best example is Pace Tour Packages

So, What you are waiting for? Start this amazing digital marketing strategy for a restaurant and grow your business on the next level.

#5. Mobile Applications

The next digital marketing strategy for the restaurant business is Mobile Applications.

See in the fast-changing world you need to the adept modern thing that gives ease to your customer.

Why? because a consumer has 

many choices and they switch very quickly if they find any difficulty then.

So, if any customer finds any difficulty from your restaurant than they switch like air.

So, It is the most important thing that you give all types of ease to your customers from your services.

But… Question is

What type of difficulty customer is facing today?

Right…

Now the answer is…

a. Finding your Restaurant

Many audiences want to come to your restaurant and want to give you a chance to welcome them. But at many times they find difficult to find out your restaurant address.

b. Delivery Problem

At many times a customer wants to order their food from your restaurant but finding difficulty to order. Therefore they switch to another restaurant.

c. Table Booking Problem

This problem I personally faced. So I know, how badly I felt? Therefore I switched to my nearest restaurant.

Are you getting?? What type of problems are faced by your customers?

So now the question is, how you solve this type of problem and give satisfaction to your customers?

Right?

Here, In this blog of a digital marketing strategy for the restaurant business, you will be getting all the answers.

So, are you ready?

The answer is by developing a mobile app for your business.

Are you Joking?

No, I’m Serious.

But, How a mobile app can help me to solve all the problems faced by my customer?

See, in this modern world, everyone has a mobile app. Am I right?

Right…

Everyone wants mobile applications for each and everything. For example
For cab booking, they want OLA & Uber.
For bus ticket booking they want RedBus.

Am I right?

Right…

Similarly, they want a restaurant app through which they can find their restaurant, they can book the restaurant table, meal, etc.

So hurry up! build an app for your restaurant and give ease to your customers and grow your restaurant business like a rocket. And leave behind all your competitors.

There are many other Digital Marketing Strategies for Restaurant Business if you want to know, feel free to call us now.

Calling Number:- 8879429161

By the way,

Above all, Digital Marketing Strategies for Restaurants Business, which Strategy you liked most?

And which Digital Marketing Strategy you are ready to apply in your business now? Comment below… I’m excited to see your comments.

Let me know in the comment box, these digital marketing strategies for restaurants are valuable for you and worth your valuable time?