Hey, Are you doing eCommerce business? And want to increase your eCommerce sales? If Yes, then you are at the RIGHT place.
Today I am going to share with you the Top 15 Super Actionable Digital marketing strategies for eCommerce business which will help you to increase your eCommerce sale.
I know you are very excited to know these digital marketing strategies for eCommerce business So, without wasting any time let’s first understand…
Table of Contents
What is Ecommerce Marketing?
According to Shopify, “Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers and retaining those customers post-purchase.”
I hope you agree with the above statement..
Now the question is ‘why we need to do eCommerce Marketing?’
Before I’ll answer this question…comment below why we do Marketing for anything?
I think, to grab attention…means people should know about our product or service.
Right?
Now comment below how will you grab attention in the situation where millions of people are doing the same thing that you are doing?
Now come to our topic i.e digital marketing strategies for eCommerce business.
TOP 15 Super Actionable Digital Marketing Strategies For Ecommerce Business.
I guarantee!! if you apply these Top 15 Super Actionable 15 Digital Marketing Strategies to your eCommerce business it will help you to increase your eCommerce sales immensely fast.
So without wasting any time let’s start with the first one…
#1. Focus on Your Product
Before focusing on any marketing activity you must focus on your product.
Sit back and think again “is your product/service provides enough value to the buyers as per price they are paying?”
If your inner heart says NO, then you have to create or produce product or service that satisfies your buyer.
Because without quality product you can not stand in the market for a long time. You may stand in the market with low-quality products/services for a shorter period of time but in the long run, you can’t stand.
No matter how good your marketing strategy is, it will not work until and unless and your product is not good enough to satisfy your customer’s needs.
Now one more thing to be noted is, your product must be up to date with modern technologies and trends.
You will see the number of examples where most branded and reputable companies like Nokia, Kodak, Xerox, etc they got out of the market because they didn’t update their product as per market.
And you will see the number of examples where companies perform outstandingly well just because of the product. Example Xiaomi.
Manu Kumar Jain has explained the importance of Product in the below YouTube video.
#2. Define Your Audience Buyer
The next eCommerce marketing strategy is know your buyer.
Because, if you don’t know who will buy your products and you are promoting your product taking the help of any marketing channel then you are aiming in dark.
You must have a complete defined buyer persona like
- Age
- Gender
- Location
- Job titles
- Family size
- Income
- Major challenges
and many more
Now the question is ‘why it is so Important?‘
Let’s understand with an example:-
Suppose you are selling luxury watches on your eCommerce website Minimum amount ₹1,50,000 and the Maximum amount goes up to ₹10,00,000.
Think about it:
which type of person can afford your watches?
Can a normal salaried person with a salary amount of ₹ 20,000 can afford you watch?
No…
Here INCOME matters. RIGHT?
So, it is a waste of marketing effort, time and money on those who can’t buy your product.
Like this, you have to categorize your potential buyer into
- Age
- Gender
- Location
- Job titles
- Family size
etc.
In the below video Mr. Kirtiman Sharma talks about what is a buyer persona and how to create a buyer persona? You must watch this video also.
Helpful Content
#3. Analysis of Your Ecommerce Website
Well said by someone, before entering any war you must prepare with your weapons. Because without strong and powerful weapons you can’t win any war…Right?
Similarly, before applying any marketing strategies to your eCommerce business you must have to build well functioning and eye-catching website design.
Now the question is Why?
As we all know, the customer engages and order their product through a website in the eCommerce business.
Now let’s take an example from our day to day life…
Suppose you want a shirt. So you visited the nearest cloth shop. OK, Now you enter a shop and you suddenly see that the shop doesn’t look good.
On the other side, you entered another cloth shop and you see the decoration, lighting, and the clothes are arranged in well mannered and a proper billing system.
Comment below… From which shop will you buy a shirt?
I will go with the second one and I think also you.
Now, Relate this whole example with your eCommerce website.
See, your eCommerce website is your shop where your customers enter. So, it should be well designed and should function properly.
Because you have to give an amazing user experience to your customers.
A recent case study found that buyakilt.com increased its revenue by 76%, conversions increased by 26% and shopping cart visits increased by 19.76%, just by making one small change to the user experience: the ability to filter products.
I saw this study on the crazyeeg.com.
So what you think? if needed redesign and redevelop your eCommerce website. The below-mentioned article helps you to redesign your eCommerce website.
#4. Reach Your Customer Through Ad campaign on Search Engines
The best digital marketing strategy for eCommerce business is Reach Your Customer Through Ad campaign on Search Engines(PPC).
Here I am talking about the PPC ad campaign on search engines. If you have no idea about which platform you should choose? Don’t worry, I am here to help you to run a successful PPC ad campaign for your eCommerce Business.
Before running a PPC ad campaign for your eCommerce business on any search engine. First let’s understand… Why we should run the PPC ad campaign?’
First, comment below…If you want a mobile phone where you go?
Now, what I’ll do… I am going to share it with you.
I’ll search on Google for Mobile Phone under 15000 (Budget) Before going to any eCommerce shop like amazon and Flipkart.
(Why? You will get the answer later on…. just keep reading)
I get a result on Google SERP like this
Here Google shows google shopping ads. The positions of these shopping ads may differ.
I suggest you go with google shopping ads rather than normal google text ads.
Because I experienced Google shopping ads give higher conversions as compared to normal google text ads.
Here, I choose a mobile as per my choices. And if I’ll feel and confident to buy then I’ll buy it.
Now what I am trying to tell you that here I am intended to buy a mobile phone you have to just give me a platform where I can order a phone.
Right?
So relate this example with your eCommerce business. And try this digital marketing strategy to your eCommerce business you will get amazing results. Guaranteed!!!!
Now the question is on which Search Engine would you Run a PPC ad campaign?
Comment below… which search engine would you prefer to resolve your any query?
Google…Right?
Then, I strongly suggest you run a PPC ad (shopping ad) campaign on GOOGLE.
Why?
As per reliablesoft.net study, Google is the most popular search engine with 81.5% market share.
Therefore I strongly suggest you run a PPC ad (shopping ad) campaign for your eCommerce business on Google.
To run a PPC ad campaign (Shopping ad) campaign you can take help of digital marketing agencies that provide PPC Services or you can run your PPC ad by own.
#5 Convert You visiter into Customer Through Display Advertisement
The next Digital Marketing Strategy For Ecommerce Business is Display Advertising. It is the BEST digital marketing strategy that helps you in converting you visitor into your customer.
Now the question is What is Display Advertising?
Comment below…from the word “Display Advertising” what’s the first thing that comes to your mind?’
If I am not wrong then Advertisement through Visuals like Images, Videos…Right?
Now Display Advertising is nothing more than that.
According to instapage.com, “Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook, etc.”
Now let’s understand with the basic example from our day to day life…
I hope you had visited on amazon or Flipkart. And you have shown interest in any product, for example, a shirt.
Now I hope you have experienced that amazon or flipkart continuously displays that shirt on your mobile phone…Right?
This is display advertising.
Now the next question comes to your mind Why Display Advertising is so Important for eCommerce Business?
Again I am saying display advertising is BEST digital marketing strategy for eCommerce business. Because it has the potential to convert your visitors into a customer.
HOW??
Let’s understand with our real-life example…
Suppose, I want a mobile phone under ₹15,000. So I visited on google and search for a “mobile phone under ₹15,000“. Now I see the best mobile phone for me on Amazon and I clicked on it.
Now I am just checking specifications but suddenly something struck my mind and I clicked the home button or close the tab and went for that work.
After some time I forget which mobile phone specification I was seeing and planning to buy.
Here, Display advertising plays a very important role. Because as we discuss above how amazon re-target its product through display advertisements on our mobile phones.
Similarly, amazon retargeted me through the display advertisement that strikes my mind “which mobile phone I was planning to buy?”
Here what I am trying to tell you is that at many times your website visitors are ready to buy your product but due to some reason they didn’t complete the buying process. So it is your responsibility to retarget them smartly and help them to buy your product.
At many times display advertisement is used to create interest in a product in the user’s mind.
How?
Let’s understand with the same above example but situation change… Here I don’t require a mobile phone. But Some other reason I visited on amazon. And I saw an amazing mobile phone so I just clicked on it and read the specifications and I went back without buying. But as usual, amazon retarget me continuously. So I start seeing that mobile phone continuously. Therefore my mind triggers to buy that phone and eventually I end up buying that phone.
Here, amazon uses display advertising for creating interest for that mobile phone.
Now relate these two examples with your eCommerce business. And apply this marketing strategy to your eCommerce It will help you to convert your visitor into a customer.
#6. Attract Your Customers Through Social Media
The next digital marketing strategy for an eCommerce business is Attract Your Customer Through Social Media.
Social media is booming now. As we all know from a child to an old person almost all are on active social media users.
So don’t miss this chance and start working on building a strong social media presence. It will not only help you to increase your sale but also it will help you to become a brand.
Today almost everyone knows the power social media.
Therefore almost all the business small or big are on social media.
If I am talking about eCommerce business then whether amazon or flipkart all they are active on social media platforms.
Flipkart Instagram Profile Screenshot
Amazon Intagram Profile Screenshot
So why not you? Again, I strongly suggest you build a strong social media presence on social media platforms.
Now the question is, which social media platform? Because there are dozens of social media platforms available on the web like Instagram, Facebook, any many more.
So the answer is very simple… that depends on which product or service you are offering.
For example, if you selling fashion Product like watches, clothes, shoes, etc then you should focus on
At the end, what matters is, on which platform your audience spends time.
I hope you understand.
The next question comes to your mind that which type of post you should do on these Platforms?
Again, It depends on your product and platforms (Social media). But for understanding… Suppose you are selling clothes for men and you are planning to post on Instagram then you should post attractive images, your product, offers, etc.
And If you in the fashion industry then the best example is Myntra & Power Look. Just See how well they managed their Instagram profile and other social media platforms.
Another thing you should do is Boost up your posts. Means go for paid social marketing for building your brand.
Here I am not telling you to do this on every post but occasionally you should go for that also. It helps your brands to reach your target audience.
#7.SEO(Search Engine Optimization): Give Ease to Your Customer in Finding You
The Next Digital Marketing Strategy for eCommerce that help you to become brand and increase your sale i.e SEO (Search Engine Optimization).
Why I am saying this?
Study shows…
Recently Semrush study different sources of ecommerce website traffic. In this study, Semrush use 13 categories of eCommerce websites like Sports & Recreation, Electronics, Fashion, Jewelry, etc.
In this study, Semrush found these eCommerce websites get
- 50.12%Search Traffic (SEO)
- 28.2% Direct Traffic
- 10% Referral Traffic
- 6.83%Paid Traffic
- 4.79% Social Traffic
So, if you are not focusing on SEO then you are losing 50.12% traffic here without any doubt.
Means, You are losing potential customers.
Right?
At present every eCommerce whether small or big they all are focusing on SEO because they don’t want to lose any customer.
So why? You are not focusing on SEO. Rank your web pages higher in search engines especially in Google and increase your website traffic means an increase in your sales.
Why on Google?
Because, as we all know Google is the most preferred search engine by the people.
And According to PowerReviews, 35% of consumers start their shopping journey on Google search.
You can do your SEO for your website by own or you can hire an SEO agency. But I strongly you to hire an SEO agency.
Why?
See, everyone is not perfect in everything…Right? Everyone take help from anyone for anything.
So why not you? If you are not an SEO expert then you should hire an SEO expert or agency that helps you. Because if you learn and apply SEO strategies to your eCommerce website it will take time and maybe you make lots of mistakes that you should never do like black hat SEO tactics.
But if you are an SEO expert then you can do your website SEO by own.
#8. Blog: Try to Help Your Potential Customer With Valuable Content
The Next Digital Marketing Strategy for Your eCommerce Business is Creating helpful content for your potential buyers.
In today’s world, you need to create demand for product by educating your potential customers. And the best way to educate your customers about your product is Blogs or Articles.
Now let’s understand with an example…
Suppose I want a mobile phone. Therefore I want a list of mobile phones with the specification. So as usual, I searched on Google’s best mobile Phone under 15000 and on google SERP (Search Engine Result Page) I saw results like this.
I clicked on the third result 91mobiles.com.
Now in this blog, I get a list Top 10 Mobile phones under 15000 with the specification and price.
If any mobile phone I like from this list I will buy it from here (Trough Affiliate Link).
Now here 91mobiles.com they are not running an eCommerce business but they are doing affiliate marketing.
Affiliate marketing plays an important role in Increasing your sales. we will discuss later on. Just keep reading… I guarantee! After reading this complete article and if you apply these marketing strategies No one can stop you to increase your eCommerce sales and leave your competitors behind.
The most interesting thing is most of the eCommerce business they are not focusing on creating helpful blog or content or article.
Here you have an opportunity, grab it. Create helpful content for your potential customer and educate your customers that will help you to increase your sales.
Now one more thing you need to keep in mind that creating a helpful content or article or blog is not just enough. You need to write SEO friendly article that rank.
Why? Because, there billions of articles on the web. And we all know people’s tendency is not to move on the second page of SERP.
So, you need to rank your blogs on the first page of SERP especially on Google.
If you don’t know how to write an SEO friendly article then you can hire a content writer or freelancers.
The best place where you can hire a content writer is iwriter.com.
Or
You can learn how to write an SEO friendly article.
#9. Video on YouTube: Try to Help Your Potential Customer With Valuable Content
The Next Digital Marketing Strategy for Your eCommerce Business that help you to increase your sale is creating engaging content in video format and upload it on specifically on YouTube.
Let’s first understand…why you need to create video content?
According to the wyzowl.com study(2017), 63% of businesses are using video as a marketing tool. And this number has increased from 63% to 86% and this data is increasing day by day.
So, what you are waiting for? Everyone says video content will be the future, but I say the video content era has arrived.
Now come to your audience’s perspective…
See, video content is easy to understand by your audience. It is interactive also. Therefore the impact of video content is more impactable then other forms of content.
And in video content, you can explain your product in a very effective manner.
Now Which type of content you must create…
As I said you should create demand, interest and solve all the queries related to your product by educating your customers whether in written content or video content.
Let’s understand with the same example above…
I want a mobile phone. Here I prefer youtube instead of google. And I get numerous videos on youtube related to Best Mobile Phone under 15000.
And I saw different videos after that I bought a mobile phone from here.
Again they are doing Affiliate Marketing.
Here what I am trying to tell you some people prefer video content and some people prefer written content. You need to focus on both.
Now you can convert your written content into video format. You need not to generate different content ideas for video and article.
How to Edit Video?
How to Grow Your YouTube Channel?
#10. Email Marketing: Invite Your Customers With Sending Personalized Emails
Email Marketing is another Digital Marketing Strategy that helps you to increase your eCommerce sales.
Why?
Before answering this question, comment below… how you can contact your customers again? And How you can convert your customers into regular customers?
- By calling? once or twice it’s ok but again and again, it’s creepy. Because people don’t like it when someone calling them and try to sell their product. Even you must have experienced this, Right?
- By Text Messaging? People tendency they don’t read this type of message because of what’s app has come into the market. Even I don’t. Because if you open your message inbox you will get numerous unnecessary messages, Right?
Then think 💡 💡 … How you can contact your customers again? And How you can convert your customers into regular customers?
The only option you can choose for contacting your customers again converting your customers into regular customers is EMAIL
Because people read emails. Even I used to read email daily because there are lots of Important messages come over there.
And one more thing, you might be observed that (if you are using Gmail or yahoo) that these platform classified all the emails into 3 categories namely
- Primary
- Social
- Promotions
- Spam
Right? So if you send promotional emails (most you send these type of emails) then these email goes to the promotional section.
Now if anyone goes to the promotional section means they are ready to see promotional offers, Right? means they are ready to buy something (maybe your product). In this scenario the conversion rate high, Right?
This Marketing Strategy used by most of the eCommerce businesses whether small or big like Amazon, Myntra, Flipkart, etc.
Now the question is what type of email you should send your customer?
I will answer this question. But I want you to do some research because you will get better idea what type of email you should send your customer.
Here are the steps you have to follow
- Create a fresh email (preferable – Gmail) account. Remember, you will use this account only for this purpose.
- Subscribe all the big eCommerce websites so they can email you about their products and offers.
- Subscribe to all your competitors also.
- Now, wait they will send you emails.
- After collecting enough email means 10 -20 emails analyze them deeply. Means, what type of emails they sent you? When? Which type of words they have used? etc.
- After analyzing all thing build a strong email marketing plan and then apply it.
Now, why did I suggest you to do research? Because I don’t know which type of product you are selling? Who all are your competitors? and many more things that I don’t know. So instead of giving “what type of email you should send your customer?” I believe you should research according to your business that gives a better idea.
Pro Tip: Send Personalize Email using Name and Try to come on Point as soon as possible.
Caution:- Don’t send an email daily. Send an email once a week and never forget to offer an email during the festival (depend on the product).
#11. Influencer Marketing: Influence Your Customer To Buy with Influencers
This is Influencer Marketing. I hope you got a complete idea of, what is influencer marketing?
Before you go anywhere else, STOP!!!! I am not saying here to you hire Shahrukh khan, Amitabh Bachchan like these legends because I know you have a tight budget.
Here I am telling to do influencer marketing but with YouTubers, Instagram Influencers basically social media influencers and bloggers whose article read by thousands of people.
One IMPORTANT thing, choose influencers who are closely related to your industry and your target audience should be their followers.
For example, if you are in the fashion-related industry and your target audience is Indian youth then you can collaborate with influencers like Ranveer Allahbadia. He is one of the finest influencers people among the Indian youth. I personally follow him.
I guarantee you!! You will get the game-changing result with this strategy.
There are many social influencers you can choose anyone from them.
Keep In Mind While Choosing Social Influencer
- Your Product Catagories
- Your Target Audience
- Influencer Expertise
- There all social profiles.
- Numbers of followers.
- Types of Followers
- Is there any gap between their followers and your target audience?
And many more.
12. Affiliate Marketing: Increase Your Ecommerce Sale Through Affiliate Marketing
As I mentioned above Affiliate Marketing is the BEST Digital Marketing Strategy that Helps You to Increase your eCommerce Sale. And one most important thing you need not hire anyone for this but you have to develop a strong affiliate marketing system.
Now, What is Affiliate Marketing? And How you can Use this to Increase Your eCommerce Sale?
I hope you all have heard about affiliate marketing and you are familiar with affiliate marketing. If not then Let’s understand affiliate marketing with a real-life example…
Do you suggest any product to anyone when they want advice from you? Of course, you may have given… Right? And at many times they will buy your suggested product.
This is the same thing happen in Affiliate Marketing.
In Affiliate Marketing, an Affiliate Marketer suggests your product to their reader, and their audience with a specific Affiliate Link. If anyone buys form their Affiliate Link you will pay commission on that transaction.
For better understanding Affiliate Marketers are your commission base salesmen who help you to sell your product online through an affiliate link. If anyone buys from that affiliate link you will pay commission on that transaction.
Most of the digital marketers, Bloggers, Youtubers, Influencers, etc do Affiliate marketing.
There are most of the eCommerce business are doing affiliate marketing to increase their eCommerce sales. Because this is a win-win situation means you have to pay them only when sales happen.
So Why not you?
This is the best digital marketing strategy that you can choose to increase your eCommerce sales. Hurry up!! and build a strong affiliate marketing system like amazon associates.
#13. Improve Your Product Images Quality:
Improve Your Product Images Quality is the most important thing if you are in the eCommerce business.
Why?
See, in the eCommerce business, your customer buys your product only by seeing product images… Right? So you can’t compromise with your product image quality.
For clicking your product images you can hire a professional photographer or you click by own.
After clicking your Product Images, if you feel there is a need for editing do that also, don’t compromise with this. You can use adobe photoshop software to edit your image. Many Youtubes can teach you how to edit your product image according to your recruitment.
#14. Up-sell and cross-sell Your customer
If any customer comes to your ecommerce site for anything try to sell different products.
Here I am not saying you to try to sell any product that they don’t need. I am telling you to try up-sell and cross-sell dependent products.
For example, suppose you want a laptop. So you visit on Amazon then you will see there are multiple dependent products like laptop cover, screen guard, etc they try to sell you. Here you may these products.
Here, what’s happening? They are trying to sell you the related products that you may need and you may but it, which means they are increasing your transaction size.
This strategy is used by most of the eCommerce businesses to increase the sales and to earn more profit.
So Why not you? increase your sales through up-sell and cross-sell techniques and increase your profit.
#15. Build Mobile App for Your Ecommerce Business
The mobile app is another thing you must use to grow your eCommerce. A mobile app is used by almost all eCommerce business whether small or big. This helps you to build a strong relationship with your customers as well as help you to retain your customers.
Now why I have shared this technique last? Because see building app required a little bit more money, therefore, I share this technique last.
Conclusion:
Thank you so much, everyone, for giving your valuable time to read this article related to digital marketing strategies for eCommerce business.
I hope you got valuable content related to digital marketing strategies for eCommerce business if yes… then comment below with which digital marketing strategy you like most? and Which marketing strategies you are going to apply to your eCommerce business? And When?
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Awesome post! Keep up the great work! :)
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Thank you for sharing this information with us. This information is really useful.
Thank you, Ridhima for your feedback.
Great content! Super high-quality! Keep it up! :)
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